Motorpoint
Prolog:
Motorpoint is a national car dealership brand that has a decade of experience in the industry. I was hired to improve the online experience and improve website conversion. Hence we have the UX audit every PI to review the product team.
Sector:
E-commerce
Project Timeline:
Every quarter
Team:
Developers, UX research and Business analysist
Goal:
The company goal is set to be focusing on increasing digital sales, improving the online experience (UX), earning media exposure as well as expanding the market share within the business. Having a UX environment would provide a reason for customers to come back, nourish the customer into a brand advocate.
Overview:
UX Review is a comprehensive analysis based on select user experience and usability research methods. It will help proceed with further product development and validate business solutions.